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Chance to Win iPad or iPhone for Rating Michigan Dealerships

MI Auto Times is creating a more open and connected buying experience for consumers by encouraging them to rate dealerships at our MI dealers ratings forum.

DETROIT, M.I. – MI dealers may now be rated, praised or criticized through the MI Auto Times website. To encourage consumers to voice their opinions and rate one of the numerous MI dealers throughout the state, MI Auto Times is automatically entering consumers in a contest where one lucky person will win Apple’s iPad or Apple’s iPhone, his or her choice.

“We fully believe that creating an online community where people can let their friends, family members and strangers know their personal experiences at MI car dealers will greatly benefit the public when they are shopping for their next vehicle or scheduling their next service appointment,” said MI Auto Times Editor Ellen Edmands.

“Rating MI car dealers in a public forum will help admirable dealerships receive the recognition they deserve,” Ms. Edmands added. “It will also put pressure on those dealerships that are not delivering acceptable customer service to improve their services.”

Increasingly, people are turning to the Internet to read consumer reviews before making a purchase. According to The Wall Street Journal, 92 percent of consumers have more confidence in information they find online than in anything told to them by a salesperson. MI Auto Times is positioning its third-party review site to become one of the main websites car buyers turn to before they visit MI dealers, and its ratings section will contain only pre-screened reviews that are checked for their authenticity before they are published. Only valid reviews will be entered in the contest.

According to The Nielsen Company, “90 percent of consumers trust peer recommendations from people they know and 70 percent trust consumer opinions posted online.” Since the MI Auto Times website is only seeking reviews from those living in Michigan, the collective ratings of the dealerships will hold more value for Michigan shoppers.

Visit http://miautotimes.com/dealerratings/ to add a review and be automatically entered in the iPad/iPhone contest. The deadline for all ratings entries is April 30, 2011. Consumers may submit multiple ratings of MI dealers but only one rating per consumer will be counted as an entry.